Business Case Studies, Leadership Case Study, Tata Group,Ratan Tata

Code : COM0066

Year : 2005

Industry : Building Materials and Construction Equipment

Region : USA

Teaching Note:Not Available

Structured Assignment :Not Available

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KB Home: Laying the Foundation KB Home was started as Kaufman and Broad in Detroit, US by Eli Broad and Donald Kaufman in 1957 to design affordable homes for a concentrated market.Within one year of its inception, Kaufman and Broad recorded revenues of $1.7 million. The company's operations expanded quickly, and in 1962 Kaufman and Broad began its operations in Phoenix (US). In 1963, Kaufman and Broad set up its headquarters at Los Angeles. Later in 1965, Kaufman and Broad Home pioneered in establishing a mortgage company Kaufman and Broad Mortgage Company (later renamed KB Mortgage Company)...

Growth Strategies In March 1996, Kaufman and Broad acquired a SanAntonio-based company Rayco builder for $110 million. During the same year, Kaufman and Broad adopted a business model KB2000 (later renamed KBnxt) to ensure enhanced customer service and improved operating performance. It was opined that the business model was introduced to change the way the company sold, designed homes and offered service to its customers indirectly reshaping the way Kaufman and Broad conducted business...